Red Ribbon Week is an alcohol, tobacco, and other drug and violence prevention awareness campaign observed annually each October in the United States. Established in 1985 to honor the memory of Drug Enforcement Agent Enrique (Kiki) Camarena, the Red Ribbon campaign seeks to raise awareness of the destruction caused by drugs in the United States.

Aligning with the 2021 Red Ribbon Week theme of “Drug Free Looks Like Me™,” the following partnership programs provide proactive strategies and standards-aligned resources supporting the health and wellbeing of students nationwide:

Ask, Listen, Learn, a program of Responsibility.org
Informed students make better decisions. Join Ask, Listen, Learn and Discovery Education to uncover the science behind how alcohol affects developing brains, bodies, and behavior. With this content, educators and families can equip students with vital prevention resources and dive deep into the science, data and facts, leading kids to say “YES” to a healthy lifestyle and “NO” to all risky behaviors.

Join us on Facebook Monday, October 25^th at 1 PM ET for the premiere of the Ask, Listen, Learn, a program of Responsibility.org video playlist. This video series is designed to help provide students with the knowledge and tools they need to say “yes” to a healthy lifestyle and “no” to an array of risky behaviors.

Dose of Knowledge
As part of CVS Health’s Pharmacists Teach program, Dose of Knowledge offers a suite of no-cost digital resources empowering 3-12 grade students with the facts about prescription and illicit drug misuse, specifically focusing on opioid misuse prevention. The program strives to empower educators and pharmacists to address substance misuse and educate students to make good decisions for the health and well-being of themselves and their community. 

Join a live Q&A session with a CVS Pharmacist on Facebook on Tuesday, October 26th at 1 PM ET to explore the Dose of Knowledge resources and discover the role the community can play in helping students make healthy decisions. 

Be Vape Free
A nationwide initiative for students in grades 5-12 powered by the CVS Health Foundation, CATCH Global Foundation, and Discovery Education, Be Vape Free empowers students with the knowledge and skills needed to resist social and peer pressures to vape. Educators, families, and community partners can discover resources to inform productive conversations with students, while the evidence-based CATCH My Breath program can help schools take a campus-wide approach to address the issue of youth vaping.

Tune in Wednesday, October 27^th at 1 PM ET for a screening of Just the Facts: A Be Vape Free Virtual Field Trip. Get ready for an exciting virtual detective story that lets your students become E-cigarette Sleuths cracking the case of vaping once and for all!

Operation Prevention
Created in partnership with the Drug Enforcement Administration, Operation Prevention engages grades 3-12 with the power of prevention. Help kickstart life-saving conversations today with standards-aligned English & Spanish-language resources, plus additional resources designed for educators, families, and professionals.

Watch the Opioids: Real People. Real Stories. Real Science. Virtual Field Trip on Thursday, October 28^th at 1 PM ET. No matter how it begins, recovery from addiction is a struggle. Give middle and high school students the information they need about how addiction can start.

Discover more resources and Red Ribbon Week events on Facebook here.

“As an educator, I try to do everything I can to ensure my students are empowered with the knowledge and resources they need to live healthy lives. I love being able to turn to Discovery Education for trusted resources that are easy to mix into my lessons and take the learning even further,” said Dana Fontaine, a Librarian Media Specialist at Fremont High School of the Fremont Public Schools. “With these resources, I know my students will learn what being drug-free looks like in a way that makes lasting impacts.”

All these resources and more is available on Discovery Education’s recently enhanced K-12 learning platform in the Social Impact Partnerships channel. Every month, Discovery Education adds hundreds of new resources—from ready-to-use activities to immersive videos and Virtual Field Trips to podcasts and curated channels to its award-winning platform. Each resource is culturally authentic, reflects the diversity of today’s world, and includes embedded supports, like closed captioning, text-to-speech, and language translations.

“Research shows us that healthier students are happier students. Connecting educators to real-world interactive experiences and ready-to-use digital activities helps them empower students to make healthier decisions,” said Lori McFarling, President of Social Impact at Discovery Education. “Discovery Education is proud to make these resources available to students at no cost, and we thank our partners for ensuring teachers have access to the resources they need to help their students make healthy choices.”

For more information about Discovery Education’s digital resources and professional learning services, visit www.discoveryeducation.com, and stay connected with Discovery Education on social media through Twitter and LinkedIn.

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About Discovery Education
Discovery Education is the worldwide edtech leader whose state-of-the-art digital platform supports learning wherever it takes place. Through its award-winning multimedia content, instructional supports, and innovative classroom tools, Discovery Education helps educators deliver equitable learning experiences engaging all students and supporting higher academic achievement on a global scale. Discovery Education serves approximately 4.5 million educators and 45 million students worldwide, and its resources are accessed in over 140 countries and territories. Inspired by the global media company Discovery, Inc., Discovery Education partners with districts, states, and trusted organizations to empower teachers with leading edtech solutions that support the success of all learners. Explore the future of education at www.discoveryeducation.com.

Contacts
Grace Maliska | gmaliska@discoveryed.com | Discovery Education

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